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Century Cruises thinking big with Yangtze newbuilds
 
By Michelle Baran
Century Cruises, a Chinese river cruise line with an office in the U.S., is introducing two 398-passenger ships, the Century Paragon and Century Legend, onto the Yangtze River next fall, which will bring the company's total Yangtze fleet size to seven.
 
Century would not say how much it is spending to build the new vessels, but there is a long list of bells and whistles on the two ships, indicative of a significant investment.

 
First off, the ships will be able to accommodate nearly 100 more passengers than Century's current largest ships. At 465 feet long, 70 feet wide and with seven decks, they are much bigger than anything Century has built before and subsequently, the company has incorporated larger cabins and greater onboard amenities.
 
The new ships are in part an effort to bring the level of quality and service up to, and perhaps beyond, what passengers have come to expect on the rivers in Europe.
 
"Everyone has become accustomed to the European market," said Jeff O'Rourke, senior U.S. representative for Century Cruises. "They all do a really great job. But you'd be fascinated with just how remarkably deluxe these ships are."
   
The focus of the two new ships is to court the English-speaking market, O'Rourke explained.
 
"A lot of [passengers] have already done a river cruise in Europe, they liked it, and they're looking to expand on that," O'Rourke said. "I think Century sees the same potential here."
 
One huge difference, of course, is the size of the ships on the Yangtze compared with those in Europe, allowing for larger public spaces and additional amenities such as a pool or movie theater.
 

 

Given the success of the European river cruise market, it might not come as a surprise that Century has employed a European design and construction team to execute the shipbuilding process. The ships are being designed by Norwegian architects Yran & Storbraaton, known for working with Seabourn, and construction is being overseen by German shipbuilders Schiffstechnik Buchloh.
 
Going green
 
A defining feature of the Paragon and Legend will be the builders' efforts to make the ships more ecofriendly.
 

 
They have incorporated what they call an e-propulsion system and a rudder propeller system, which are meant to reduce emissions. The vessels will also be "no-paint" ships, with the company planning on using high-tech compound marine boards for decoration and furnishings.
 
The automated engine room has been designed to reduce vibration and noise while increasing maneuverability.
 
Larger cabins
 
There will be 160 outside-facing staterooms on decks two, three and four that measure 301 square feet each. The standard cabins come with a glass rail balcony, hotel-style bedding and linens, a sitting area, LCD satellite TV, air-conditioning and a bathroom with tub.
 
 
Additionally, there will be 34 executive suites on decks five and six, measuring 414 square feet each, and two presidential suites on deck three, at 1,141 square feet each.
 
The executive suites will be outfitted with an LCD TV and DVD player, minibar and Italian coffee machine. Personalized butler service will offer assistance with unpacking, shoe polishing and in-room dining service. The suites will also offer free laundry services, daily snacks and fruit, a bottle of welcome red wine and a dinner in the Executive Club Restaurant.
 
 
 
There will be an executive floor on decks five and six that will include an a la carte restaurant, bar and sundeck, all for the exclusive use of guests staying in the suites.
 
A pool and a cinema
 
Century has also put an increased emphasis on enhancing the common areas.
 
There will be an 8,783-square-foot multipurpose lounge on deck five of the ships.
 
The Paragon and Legend will also house two restaurants: the 400-passenger main restaurant at the front of deck two and the 3,530-square-foot Executive Club Restaurant on deck six.
 
The ship will feature two bars, the Observation Bar at the front of deck five and the Sun Deck Bar on deck six.
 
One of the highlights will be the ships' 150-passenger movie theater, located on the first level. The theater will be outfitted with a multilingual translation device. Another highlight will be the 2,153-square-foot indoor pool and leisure area, which will include a lap pool, pool bar, relaxation area and changing rooms with showers.
 
There will be a 388-square-foot gym on deck six, and spa and massage facilities on deck one. A children's playground and reading room will be on deck six; there will be a game room on deck five and four card rooms on deck one.
 
There will also be WiFi through the ships and 24-hour laundry service. Onboard activities will include lectures, traditional performances, cooking demonstrations and fitness classes.
 
Century's backstory
 
Until 2009, Viking River Cruises had an exclusive charter agreement to sell Century Cruises in the U.S. market. But when Viking reduced its charter to just one ship that year, Century got U.S. representation and started selling its remaining three vessels directly to the U.S. market.
 
Century Cruises is a division of the Chongqing New Century Tourism Group, founded in 1999. In 2003, the Chongqing, China-based company entered the Yangtze River cruise business with the launch of its first ship, the 180-passenger Century Star. That same year, Century partnered with Viking to charter the vessel.
 
Century constructed two 306-passenger sister ships: the Century Sky, in 2005, and the Century Sun, in 2006. In 2005, Viking returned the Century Star and started chartering the Century Sky and Century Sun until this year, when it relinquished the Sky, retaining a long-term charter agreement on the Century Sun.
 
In 2008, Century launched the 264-passenger Century Diamond, and in 2010, the 264-passenger Century Emerald.
 
For news on tour operations, wholesalers and river cruising, follow Michelle Baran on Twitter @mbtravelweekly.

 

 
From ¡¶Travel Weekly¡· 

Posted on: December 7, 2011

This article is from:www.travelweekly.com

Original Link: Century Cruises thinking big with Yangtze newbuilds